Guiding changemakers like you through critical change.

We safeguard transformation with stories that stoke pride, build culture, and drive behavior.

Our proven Change Marketing™ process is an innovative, people-first approach to build, launch and sustain change.

A simple diagram shows Change Marketing involves People First Consulting and Consumer Grade Communication

People First


Consumer Grade



Gaining an Understanding

First, we gather what we need to understand a problem, its people, and its context. And we’ll emerge with a better sense of where the opportunity lies. 



Finding the Pulse

Next, we’ll frame a narrative that will help people believe in the opportunity, care about it, and, ultimately, adopt it. This story becomes the heart of our work moving forward. 



Reaching Our Audience 

Finally, we’ll define tactics and create assets that help send the story into the world. Ranging from videos to live events to digital experiences, our craft process seeks to win hearts and minds. 

Our Expertise

We believe that you become a marketer the moment you start respecting your audience. Everything we do is geared to earn attention—not to merely demand it. We specialize in 4 key areas:

Employee Experience

A company’s purpose is more than a statement. We help organizations connect their vision with their people’s passions, creating meaning, and building investment. 

Change & Transformation

Organizational change is tricky business. We safeguard internal transformations with an approach that puts the employee at the center of the story.

Internal Communications

Want to win your employees attention? You’ll need to get creative. We bring a marketer’s eye to internal communications with consumer-grade campaigns. 

Learning & Development

A thriving company is a learning one. We help foster curious cultures by ensuring that employees feel safe to take risks, ask questions, and develop new skills. 

Let's Talk

Without storytelling, transformation can be an expensive business.


Change is constant

The average organization has undergone five enterprise changes in the past three years. (Gartner, 2019)


Transformation depends on people

66% of change success
factors are related to talent. (Gartner, 2018)


Most people are unhappy at work

70% of employees are "not engaged" or "actively disengaged." (Gallup, 2017)


Change initiatives have little support

50%-70% of transformation projects fail. (BCG & McKinsey, 2018)


Misery is expensive

Actively disengaged employees cost U.S. businesses $605B each year in lost productivity, retention, recruitment...

We turn companies' plans into stories that win hearts. Because when employees feel part of a change, they’re more likely to own it.

Client Love

At the end of every project, we ask our partners how likely they would be to recommend working with LOCAL. We’re proud to share that our score is a perfect 10 out of 10 across all projects.

10 / 10
“It’s rare to have people seek to understand who you are with such tenacity.”
— Chief Growth Officer, Non-Profit Organization
“We wouldn’t be where we are without LOCAL’s insights, creativity, project management skills and getting to the heart of who we are.“
— Group Head of Employee Experience, Diversity & Wellbeing, Global Insurance Company
“LOCAL jumped right in, asked the right questions, and got to the business-advancing ideas, innovations, and creative quickly. They think broadly versus just what you thought you hired them for.”
— Senior Director of HR, Global Beverage Company
“I can't tell you how much it means to be working with an agency that shows that they really care and you guys just get it. With LOCAL, it feels like a partnership and like we are in this together."
— Product Lead, Faith-based Organization

Culture Health Check

The “CHC” is an org-wide diagnostic tool that provides a snapshot of a culture's well-being by assessing nine attributes that contribute to healthy, high-performing cultures.

A heat map graph depicting a Cultural Health Check report

You may have heard of our clients.

Man in hat with feet propped up on balcony railing enjoys Atlanta skyline from Local's officesMan holds up oil painting of grumpy patron saintMan pours glass of whiskey in front of "Locals Only" sign
Be Nice House
Smack dab in Atlanta’s heart, Be Nice is where LOCAL hangs its hat and parks its bikes. It’s also a great place to host a gathering.
Local's team enjoys breakfast together in the office kitchen

Growing a team with a passion for culture

Join Us
Smiling lady walks with laptop in front of Local's office

Expert musings to help you drive change

Our Thoughts

Sign Up For Our Newsletter

Best practices. Emerging trends. Case studies. We only send emails worth opening.

Thank you! You have been added to the list.
Oops! Something went wrong while submitting the form.