Focus on how most people actually approach writing (which is not like a professional copywriter) and absorb training (which is not long presentations or workshops).
Show the importance of voice by involving leaders. Show the ease of learning voice by creating an accessible writing tool. Respect the busy working lives of our employee audience by making it on-demand.
Create a balanced content program to include everyone. Use the formats people enjoy in their personal lives to create a seamless and engaging learning experience.
Start by understanding that digital capability has little correlation to seniority or role and how different employee groups actually want to learn new skills.
Career development is a powerful cultural pillar. Linking digital capability to career growth elevated interest and adoption. Reframe learning as a daily, short-burst habit to cut through the time barrier.
Create a new learning brand, centered of digital as career enhancement. Create curated learning paths for every employee to grow from their current level.