Most companies still approach employees as a resource to be managed. They are not. They are people, driven by their emotions, just like customers and consumers.
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Listen and identify where the cultural gaps and barriers currently exist so you can build a pathway forward for every employee.
Create emotive links between employees' passions and company values to create deep engagement. Design a long-term narrative that moves people in small steps every day.
With employees in over 200 countries, create a program that is both adaptable to local market context and can be integrated into any existing company event or initiative.
“This is the impetus of our work. We adapt the company’s plans into stories that win hearts. Because when your employees feel seen, understood, and valued, they’ll own the change.”
Global Group Director
The Coca-Cola Company
Understand the true value their complex work brings to the business.
Bring the Technology group together around a shared ambition to improve their craft. Cultivate an obsession with customer needs but linking this to excel directly to user insight.
Create an on-going engagement program with content drawn from crafts people outside and inside the company. Ensure that content reveals the impact of craft on customers and end users.
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