Start by understanding where the cultural gaps and barriers to collaborative work exist.
Create a Human Operating System (HOS) centered around the unifying value the team brings to the organization & mission, the roles they play, the routines and habits they adopt, and the tools they use to deliver for one another.
Make the HOS, a people-driven system for creating content built around intentional conversations that drive effectiveness, impact, and partnership internally. Ensure that it connects to successful existing processes rather than replacing them.
“It’s rare to have people seek to understand who you are with such tenacity. To create ideas and concepts that are being integrated into the very essence of our vision. Their experience and expertise has challenged our thinking and unknown assumptions, spurring us on to be a far better global organization. Our relationship has moved well beyond client-company to really seeking to accomplish something remarkable together.”
Executive Director, Mission Expansion
Listening to employees revealed how deeply this daily routine is interwoven into culture.
The cultural value of the existing routine meant the new platform needed a more powerful cultural benefit, centered on greater freedom and empowerment.
With most of the 40,000+ employees working hands-on with Delta's fleet, traditional corporate communications methods like email won't cut through. To reach them, create "in-stride" moments that augment, but not disrupt, their regular working process.