Atlanta skyline from the Local office


LOCAL co-founder, Neil Bedwell, is a world-class marketer and change leader with 20 years experience working inside some of the world's best companies.He is a passionate advocate for an employee-first approach to corporate change and a regular keynote speaker at HR, Marketing, and Transformation events.

As a keynote speaker, Neil shares our unique Change Marketing approach to people and transformation leaders looking to navigate culture successfully.

Work with Neil
Neil’s presentation to Thomson Reuters was engaging and thoughtful. Our team walked away with a new frame of mind and fresh excitement for their change work...Neil explains the LOCAL approach in an inspiring way that makes you want put the human employee at the center of all you do. This is the first time I’ve seen a fresh-outlook on change management since I started years ago in this line of work. Thank you Neil and LOCAL for bringing this amazing content to TR.

Krista Klotthor, THOMSON REUTERS
“Neil is the real deal. He came and captivated San Diego with his ‘change marketing’ point of view. The fact that he also brings an accent is a bonus.”

"Excellent speaker. Simple but thought-provoking message. I wish every exec leadership team was required to attend Neil's session. His message is important, relevant and meaningful."


Neil is a passionate advocate for People First leadership and a future that brings greater humanity and meaning to how people work.

His own journey gives him a rare perspective. Growing up in England in the '70s & '80s, leaving school at 16 to join an Fl race team, diving into the new world of digital marketing in 1999, launching film and fashion start-ups, and spending more than 15 years as a strategist on both agency and client-side, running work, teams, and businesses in London, Amsterdam, San Francisco, and Atlanta.

Before founding Local, Neil led global digital strategy for Coca-Cola. His work included the digital program for the 2014 FIFA World Cup in Brazil, real-time marketing innovation, and the creation of Coke's first internal creative group.

Neil is an advisor to multiple start-ups, a General Assembly Instructor, and a regular keynote speaker, with appearances at The Adobe Summit, SXSW, IAB Mexico, The Economist Big Rethink, DisruptHR, Atlanta HR Summit, Lead Change 2018, HR Daily Advisor's TalentCon 2019, SDX San Diego, Association of Change Management Professionals, and Change Management Review. Neil also contributed to the Handbook of Advances in Marketing in an Era of Disruptions Essays in Honour of Jagdish N. Sheth.

Inspiration Stories & Practical Tools

With every talk, Neil takes audiences on a journey through change from the employees POV, highlighting the essential role marketing plays in avoiding transformation failure, and providing accessible marketing models and communications tools for change leaders in every discipline to bring into their work.

What We'll Talk About

  • The role of culture in change
  • People-first technology transformation
  • Employee engagement and behavioral change

What Your Audience Will Take Away

  • Insight: How to listen to your employees
  • Story: How to create change narratives
  • Craft: How to understand and influence culture
Work with Neil