black and white localblack and white local


Reese Glisson

2.5 minutes


“If culture was a house, then language was the key to the front door, to all the rooms inside.” — Khaled Hosseini, Afghan-born American novelist and physician.

Culture is a collection of knowledge, values, language, behaviors, rules, norms, attitudes, beliefs, rules, etc shared by a group of people. It’s a broad term with many definitions and interpretations. Put simply, culture is any group of folks doing the same thing, at the same time, and in the same place. A big part of culture is the way we communicate, from the words we choose to the gestures and mannerisms that accompany them. 

At LOCAL, we take culture seriously, but not Kanye self-appreciation seriously. Just seriously enough to create a language we’ve coined LOCALlingo. 

It’s a cornerstone of our culture and shows up over Slack, email, meetings, and hallway conversations. You’d be hard-pressed not to go a day without hearing the words Localito, localism, fanceties, pineapple, or “Nick you’re fired.” 

Our LOCALlingo is a part of our identity, and everyone has free rein to add to the lexicon.

A glimpse into a few common terms in the LOCAL glossary. 

  • Localito: A member of the LOCAL team  
  • Localism: A LOCAL sponsored event usually entailing merriment and comradery 
  • Fanceties: The finer things in life. Alternately, an award given for a job well done.
  • Pineapple: Our safe word for tabling the conversation for a later date
  • Nick You’re Fired: When you love someone and their work, but they can’t get over themselves  

It’s these little nuances, shared jokes, and secret handshakes that make work cultures unique, not the table stakes benefits we’ve become accustomed to. Language evolves naturally when we allow ourselves to be silly between zoom calls and marathon deck-building sessions. 

Anyone can leave their mark on a culture by introducing a new term or by starting a new 3pm ritual. Shared culture is how you win your employee audience over, and it can start with a single word.